Electrical Manufacturer Positively Charges into New Market

After two earlier failed attempts, Acme Electric came to Johnson Direct to launch its new DM Series, a DIN Rail power supply. A timely launch of the product line at Acme’s national sales meeting produced a charged-up sales force, empowered by a new collection of professional, consistent sales tools. Additional strategies, like the DM Series microsite and public relations, also helped Acme gain recognition in the power supply market.