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Global Automation Leader Turns
to JD for Relevant Creative
Johnson Direct recently developed compelling ads to
promote process automation solutions and capabilities
in two areas for Zurich-based ABB. We created print
ads to tout the integration benefits of System 800xA
that zero in on the system’s advanced capabilities and
print and web banner ads that underscore the company’s
international leadership position in safety systems.
The ads possess global appeal and follow ABB’s corporate
brand standards.
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