THE CLIENT
Gardner Bender
(An Actuant Company)

For nearly 50 years, the Gardner Bender brand of electrical tools, voltage testers and wire management products has been a mainstay in the electrical aisle of leading retailers such as Ace Hardware, Home Depot, Lowe‘s, Menards and True Value. In addition to professional electricians, these products are used by “do-it-yourselfers” working on projects around the house such as installing a ceiling fan or wiring for surround sound systems

THE PROJECT
To better reflect its growth in the marketplace, Gardner Bender came to Johnson Direct to employ a re-launch of its new Circuit Alert electrical hand tools and revamped corporate website.

The new design reflects Gardner Bender’s rugged, dependable products and makes it easier for professionals and consumers alike to learn more about Gardner Bender and where their products can be purchased. This updated look did not lose any of the content important to the organization and its readers.

SERVICES USED
• Brand Development
• Consulting
• Website
• Microsite
• e-mail marketing
• Public Relations

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