THE CLIENT
WinesAcrossAmerica
(Beverage Solutions Inc.)

A club offering individually-made wines from small American vineyards

THE PROJECT
When Beverage Solutions decided to launch a new wine club, they consulted with Johnson Direct to select a name, develop a logo, create an email blast and website, and produce their welcome kit.

The initial launch was done through the email blast. It introduced potential members to the new club and linked them to the website which was designed to quickly move visitors from “qualified lead” to “converted sale.”

(The welcome kit is included on the Business to Consumer page.)

THE OFFER
By joining the club with a purchase of 4 bottles of wine, the new member received an additional 4 bottles and a book by wine expert Paul Lukacs for free.

SERVICES USED
• Brand Development
• Consulting
• Direct Mail
• eCommunications

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