THE CLIENT
Gardner Bender

Producers of high quality electrical products that reduce labor and increase safety

THE PROJECT
Charged with the task of introducing Circuit Alert™ Wire Strippers, Johnson Direct created a three-dimensional media kit that included the tool itself along with wire the editor could use to test the product first-hand. A news release and flyer called attention to the product’s one-of-a-kind features and invited the media to watch a product demonstration at the brand-dedicated website.

Within 12 weeks all eight of the leading electrical trade magazines featured the new Circuit Alert™ Wire Strippers.

SERVICES USED
• Advertising
• Brand Development
• Consulting
• Public Relations
• e-Communications

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