THE CLIENT
The Sleep Wellness Institute, Inc.

Wisconsin’s only independent sleep disorders center fully accredited for adults and children by the American Academy of Sleep Medicine

THE PROJECT
Johnson Direct pursued various public relations opportunities to increase awareness of SWI as the leader in sleep disorder diagnosis and treatment.

These efforts have helped SWI gain a great deal of exposure in the local media, including a feature television news story following an actual sleep study for one of their meteorologists. Recently, SWI CEO Mark Stoiber was interviewed on national news as a leading expert in sleep disorders.

In addition to public relations initiatives, Johnson Direct created radio and television commercials focusing on the symptoms of sleep apnea, the most serious sleep disorder. To view and listen to these spots, visit SWI’s website. (A link is included on the Website Design page.)

SERVICES USED
• Advertising
• Brand Development
• Consulting
• Public Relations
• e-Communications