THE CLIENT
Lutheran Social Services
of Illinois (LSSI)

Network of social service programs to people of all ages, races, religions and economic classes throughout Illinois

THE PROJECT
LSSI was looking for a new and creative approach for their winter appeal. Johnson Direct suggested tying into the upcoming Valentine’s Day holiday with a “greeting card” format. The card featured a drawing done by a child from a family LSSI had recently helped.

SERVICES USED
• Consulting
• Direct Mail