THE CLIENT
Rosalie Manor

Innovative leadership in the field of pregnancy and parenting services in the greater Milwaukee area

THE PROJECT
Rosalie Manor wanted more exposure for its programs educating Milwaukee’s teens and parents on teen sex and abstinence as the best choice.

Johnson Direct created a campaign titled “A Crying Shame” to address the reality of the pressures teens are faced with every day. Cinema Ads were included to gain a wider viewership with their preteen and teenage audience.

A microsite was also created to include an interactive “game” to appeal to the targeted audience. (A link is included on the Website Design page.)

SERVICES USED
• Advertising
• Brand Development
• Consulting
• e-Communications
• Public Relations