THE CLIENT
High Plains Bison
(formerly Five Herds Trading Co.)

Range-raised, American bison products, free of hormones and antibiotics, available for home delivery

THE PROJECT
When Five Herds Trading Co. changed it’s name to High Plains Bison, they enlisted Johnson Direct to enhance their consumer mail order program.

The initial piece created was an over-sized self-mailer filled with appetizing photographs of their products. Special pricing was included on both individual products and combination packages. Six selections were also offered as “add-ons” at a reduced price.

This piece was followed up with a letter package reminding recipients to order before the deadline to receive the free offer, and to assure delivery by Labor Day.

THE OFFER
Six free bison burgers were included with every order.

SERVICES USED
• Consulting
• Direct Mail