THE CLIENT
Markel BikelinE®
(Markel American Insurance Co,)

Specializes in motorcycle, boat, personal watercraft, and ATV insurance

THE PROJECT
The project began with Johnson Direct creating a new space ad for BikelinE® motorcycle insurance. When the initial concepts were presented, Markel decided they wanted all four of them developed and rotated in selected publications.

Johnson Direct then developed each space ad into a direct mail piece, producing three self-mailers and one letter package. All four included double reply cards to encourage recipients to pass on a quote request to a friend.

SERVICES USED
• Advertising
• Consulting
• Direct Mail
• Research