THE CLIENT
National Business Furniture

A trusted source for quality office furniture since 1975.

THE PROJECT
NBF enlisted Johnson Direct to develop a strategy and create a three-dimensional mailer to promote and boost sales for a new niche market. The recipient could reply in one of three ways: by phone, by mail using an attached reply card, or through a website landing page which was set up specifically for the offer.

THE OFFER
By contacting a representative by the specified deadline, the recipient received an exclusive discount.

SERVICES USED
• Consulting
• Direct Mail
• e-Communications