THE CLIENT
CCH (a Wolters Klumer business)

Provider of information services, software and workflow tools for tax, accounting, legal and business professionals

THE PROJECT
CCH enlisted Johnson Direct to create a self-mailer to promote and boost sales of their ProSystem fx tax and accounting software package. The recipient could reply in one of three ways: by phone, by mail using an attached reply card, or through a website landing page which was set up specifically for the offer.

THE OFFER
By contacting their CCH representative by the specified deadline, the recipient received a free 128-MB USB storage device.

SERVICES USED
• Consulting
• Direct Mail
• e-Communications